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Direct linkNeuert, Cornelia Eva; Lenzner, Timo – International Journal of Social Research Methodology, 2016
In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item…
Descriptors: Eye Movements, Research Methodology, Interviews, Pretesting
Tsai, Hung-Hsu; Lai, Yen-Shou; Lo, Shih-Che; Yu, Pao-Ta – Educational Technology & Society, 2015
The paper investigates the impact of learning effects on the study of life-like multimedia materials (LMMs) which are produced by the LMM tool. Teachers can readily utilize the tool to make the LMMs for their instructions in traditional classrooms. When students study the LMMs out of class, they can realistically recall teacher's teaching…
Descriptors: Multimedia Materials, Multimedia Instruction, Quasiexperimental Design, Teaching Methods
