The first year accounting college course is considered a gatekeeper course. If a student fails this course, it could affect their entire degree program (Duchac & Amoruso, 2012). In addition, it might preclude them from employment opportunities in the accounting profession (Pratt, 2013; Bureau of Labor Statistics, U.S. Department of Labor,…

Purpose: The individual characteristics of students can have a strong influence on the success of the adopted innovations in terms of their transferability and sustainability. The purpose of this paper is to compare the motivations and approaches to learning on degrees with differing vocational components. Design/methodology/approach:…

The empirical study described here uses the R-SPQ-2F questionnaire [Biggs, J., Kember, D., & Leung, D. Y. (2001). The revised two-factor study process questionnaire: R-SPQ-2F. "British Journal of Educational Psychology," 71(1), 133-149] to test deep and surface approaches to learning in a university intermediate-level accounting…

Previous literature calls for further investigation in terms of precedents and consequences of learning approaches (deep learning and surface learning). Motivation as precedent and time spent and academic performance as consequences are addressed in this paper. The study is administered in a first-year undergraduate course. Results show that the…

The focus of this paper is an investigation into the approaches to studying of Portuguese students of introductory accounting using the short version of the ASSIST instrument. In doing so, it also examined the impact upon the strategy adopted of the discipline area of students and gender. The results validate the use of the inventory with students…

This paper examines the associations of cultural factors and learning styles with the satisfaction and success of undergraduate accounting students in Australia. Using a structured questionnaire, responses from 189 students were collected randomly from domestic and international students enrolled in an accounting programme at the University of…

Learners preferentially take in and process information in diverse ways whilst teaching methods also vary presenting the possibility for mismatching teaching methods with learners' preferences leading to disengagement, ineffective learning and potential underperformance. Different research instruments have been used in the past to assess the…

Students are becoming accustomed to using the Internet as an information source that supplements or replaces the normal institutional and classroom handout. However, the use of full electronic books through the Internet or CD instead of a printed full text book is a uniquely different experience, not only for these students but also for academics…

This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Turnover of Marketing Education Teacher-Coordinators in Secondary Programs" (Allen); "An Empirical Investigation of Marketing Education Completers"…