In today's world of stiff competition in the labour market, coupled with advanced technology, industries require of students to have job experience before employing them. The challenge here is that the experience being required is not taught in the lecture rooms. The reality is that, it is only gained though hands on the job, thus real world…

This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…