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Direct linkBurke, Lisa A.; James, Karen E. – Business Communication Quarterly, 2008
The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…
Descriptors: Business Education, Lecture Method, Multimedia Instruction, Multimedia Materials
van den Berg, Sjef; Watt, James H. – Journal of Computer-Based Instruction, 1991
Discussion of the use of hypertext focuses on a study conducted at the University of Connecticut that evaluated the effectiveness and acceptance of a hypertext document under one of three different learning conditions: (1) in competition with standard lectures, (2) as a supplement to lectures, and (3) as a replacement for lectures. (14 references)…
Descriptors: Academic Achievement, Computer Assisted Instruction, Computer Software Evaluation, Conventional Instruction
