It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and…

In recent years, researchers have focused on investigating factors that influence preservice teachers' utilization of Web 2.0 technologies in their classrooms. Findings indicate that preservice teachers' intentions, beliefs and attitudes toward technology are important determinants of the success of future technology integration. However, studies…

The various tools available on Web 2.0 enable the interactions in a Community of Practice (CoP) to be optimized and may discourage the participation of members. Thus, the choice of the tools is fundamental for the growth and maintenance of a CoP. With a focus on this and, from the analysis of the characteristics of the group and the activities…

This article explores project-based cross-cultural and cross-institutional learning. Using Web 2.0 technologies, this project involved more than 240 students and eighteen academic staff from seven international universities. The focus of this article relates to a project-based learning activity named "The Gift". At each institution the…

The research deals with the analysis of efficiency of the process of teaching and learning with use of the social dimension of Web 2.0 within the English for Specific Purposes course in pre-school and primary teacher education that would help students to become more cognizant and more responsive to the emerging needs of the market for educational…