This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project…

Subjects in this study were asked to report the number of contacts-for-advice they had made when forming decisions to have a therapeutic abortion, or to carry a pregnancy to term. As predicted, the abortion group differed strongly from both other groups on most questions. (Author)

A 20 percent random sample of first-time enrolled freshman students at Fort Hays Kansas State College were requested to respond to a three-part questionnaire. Fifty-six items were evaluated regarding the efficiency and influence of the institutions services available to incoming students. Replies were received from 66 percent of the sample. The…

This study compares modes of cognitive functioning revealed in student selection of a college major. Students were interviewed in-depth concerning reasons for their choice of majors. Protocol data suggested two distinct modes of thinking were evident on an analytic-intuitive dimension. For operational purposes analytic thinking was defined by…

This document is a general presentation of the problems involved in obtaining student evaluation of university teaching, and of the types of decisions that must be made by those setting up the evaluation process. The presentation is illustrated by a description of the questionnaires and data processing methods employed in PATS (The Physics and…

A scale designed to measure and identify antecedents of educational-vocational indecision was administered to a variety of college student groups. Results indicate that the scale is reliable, appears to discriminate career-decided from career-undecided students, and is responsive to interventions designed to alleviate educational-vocational…

A significant correlation has been found between life satisfaction in the later years of life and the accomplishment of developmental tasks, which is taken as indicative of a person's continued growth. This study explored another variable of the same theme: the relationship of the exercise of responsibility to life satisfaction. (Author)

The impact of NCHEMS (National Center for Higher Education Management Systems) products upon planning and management tasks is examined in this study performed at a sample of 126 institutions. The institutions have used one or more of the following NCHEMS products: Program Classification of Structure (PCS); Resource Requirements Prediction Model…

SCHOOL TO COLLEGE--OPPORTUNITIES FOR POST SECONDARY EDUCATION (SCOPE), IS A SIX-YEAR PROJECT WHICH SEEKS TO DISCOVER DECISION-MAKING PATTERNS AMONG HIGH SCHOOL STUDENTS. THIS REPORT ON MASSACHUSETTS, THE SECOND OF THE SERIES, GIVES MEANS, PERCENTILE RANKS, STANDARD DEVIATIONS, AND DISTRIBUTIONS ON THE VERBAL ABILITY TEST, MATH ABILITY TEST,…

As pressures on resources are growing and some question the value and types of final year research work for students in the biosciences and other disciplines, it is important to be well informed about student expectations of their project. In this case study within Biomolecular Sciences, questionnaires were used to compare staff and student…

Four items on educational and vocational decisions were analyzed from the l969 University Student Census of the University of Maryland. A random samole of l00 students from each class was studied and comparisons were made by class and sex. Results indicate that: (1) more freshmen and sophomores were undecided and uncertain about their vocational…

The purpose of the document is to identify ways in which National Crime Survey (NCS) data can be used by criminal justice researchers and programs. The report provides an overview of the Application of Victimization Survey Results Project, describes the analytic reports compiled by the project staff, and cites the kinds of systematic information…

Approximately 700 questionnaires were mailed, and 365 usable responses obtained, in a study of persons who had inquired about the State University of Nebraska (SUN) spring 1975 telecourse offerings but who did not enroll. This working paper and executive summary compare the questionnaire respondents to SUN's fall 1975 learner population in terms…