Action Research on Measuring Literacy Programme Participants' Learning Outcomes (RAMAA) aims to develop, implement and collaborate on the creation of a methodological approach to measure acquired learning and study the various factors that influence its development. This report examines how RAMAA I has been implemented over the past four years in…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

A common approach to needs analysis involves the development of a self-report questionnaire administered to members of the intended audience. Such an approach poses a problem however: Concern for data reliability demands polling as many respondents as possible, while concern for cost-effectiveness dictates minimizing the size of the sample. The…

When the basic unit being studied is a grouping of individuals, both students and items can be sampled. When this method is applied to the use of log sheets to measure fidelity of program implementation, the normal limitations of self-reporting are reduced. (BW)

A guide to survey research is presented for both novice and experienced researchers. Steps of the survey research process are covered: (1) planning the survey to determine the purpose of the study, collecting background information, designing the sample, and making a time line for completing the project; (2) questionnaire design, including the…

This report is a product of research conducted under a program exploring improved methods of acquiring data on sensitive topics, such as the scope and intensity of current social problems. In this case, the problem studied was drug abuse in the Army. A mail survey dealing with illicit drug use was conducted, comparing the data acquisition…

In a project to identify and verify professional competencies for beginning industrial education teachers, researchers found a 173-item questionnaire unwieldy. Using multiple-matrix sampling, they distributed subsets of items to respondents, resulting in adequate returns as well as duplication, postage, and time savings. (SK)

Since the last comprehensive museum survey was conducted in 1971-72, no current data has been gathered about the museum field. Because the field has not remained static it has become difficult to apply the 1971-72 survey findings to current museum situations. Because of this, the National Center for Education Statistics (NCES) was requested to…

A low cost approach to measuring materials availability in small- or medium-sized libraries using an interview questionnaire is described in detail, along with an application of this approach. A rationale for using this method is provided, as well as guidelines for conducting such a survey. Facts of the study are discussed, including objectives,…

The DELPHI procedure requires respondents to reply to several questionnaire iterations with subsequent rounds containing previous round feedback. This study investigated the methodology (response rates, effects of feedback) and offered evidence that large-scale DELPHI surveys are not as advantageous as has previously been indicated. Suggestions…

The procedure of item sampling was employed to reduce the time expenditure of participants when responding to a questionnaire concerned with the implementation of an innovative elementary school project. Approximately 50 student teachers and 42 regular classroom teachers responded to one of two forms of the questionnaire. There was a total of 103…

Techniques for estimating the labor supply in any locality from a town and its surrounding rural area to a county or multi-county area are presented. The labor supply in a community can be estimated by many means, including registrations of the unemployed, newspaper advertisements, and a census-type sampling survey of the population.…

These tips on surveying public opinion are based on the contention that community surveys can be useful to educators who want to know what the community is thinking about education, are ready to respond, and have no qualms about making survey results public. The author first discusses the importance of determination of the community survey's…

Error profiles for the Fall Enrollment Survey of the Higher Education General Information Survey (HEGIS) were developed as part of an assessment of the quality of survey data. Three statistics were of particular interest: the count of full-time equivalent students, the breakdown by race/ethnicity, and the count of unclassified students. Attention…

Methods and instruments used by teacher preparation institutions in conducting graduate follow-up studies were investigated, and an effort was made to determine the institutions' satisfaction with the methodology and results of their current follow-up procedures. A survey instrument was constructed that addressed eight questions related to…