Standardized interviewing (SI) and conversational interviewing are two approaches to collect survey data that differ in how interviewers address respondent confusion. This article examines interviewer-respondent interactions that occur during these two techniques, focusing on requests for and provisions of clarification. The data derive from an…

This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman's Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based…

A controlled experiment studying effects of adding voice-over sound to a silent electronic text service tested program acceptability and memory retention. Results indicate no significant differences in ratings for acceptability although the test for memory retention resulted in significantly higher scores for the sound group on recall and…

This two-part report describes a pilot study initiated by the Ontario Ministry of Education in 1981 to define the methodology for a subsequent research project on the current use of different types of instructional resources in Ontario public schools. The first section reports on case studies based on personal interviews with both staff and…

This study compared undergraduates' cognitive and affective responses to interactive and noninteractive video instruction on smokeless tobacco. The interactive video group demonstrated more accurate and comprehensive recall than the noninteractive and control groups; they were more willing to promote cessation among users; and learner satisfaction…

The Sales and Marketing Education organization of AT&T Communications conducts ongoing research to monitor the impact of their National Teletraining Network (NTN) programs for professional sales personnel on: (1) learning, (2) student acceptance of courses and instructors, and (3) student willingness to take additional teletrained programs.…

Describes a rigorously controlled study comparing university students' perceptions of learning from a business simulation and from cases in a business policy course. Results indicate students perceive both cases and simulations as viable and valuable instructional methods, although cases are perceived to be generally superior to simulations. (MBR)

This study investigated the effects of medium of instruction, task difficulty, and gender on continuing motivation. A total of 139 fifth and sixth graders with previous computer experience completed an initial learning task in one of the two media formats (computer or paper/pencil) and under either a hard or easy difficulty level. Students' choice…

Dolphin is a computer-assisted instruction system used to teach and reinforce skills in reading, language arts, and mathematics. An evaluation of this system was conducted to provide information to TSC Division of Houghton Mifflin regarding its effectiveness and possible modifications to the system. The general design of the evaluation was to…