Although many studies have examined techniques used to evaluate faculty performance, the literature has generally provided mixed results regarding the proper ways to measure teaching effectiveness. This paper provides the results of a survey of 1300 administrators and faculty of AACSB International accredited institutions. Respondents were asked what they believe is currently being used, and what should be used, to evaluate overall faculty performance and teaching effectiveness. Differences in responses are evaluated across school types, respondent positions, and respondent years of experience. The findings of this study provide a "benchmark" of measures administrators can use to evaluate faculty performance. (Contains 5 tables.)