The extent of present efforts in telecommunications research and innovation in the Commonwealth of Virginia is reviewed. Two programs are highlighted: Project HEAR (Higher Education Applications of Radio), designed to enable state-supported institutions to develop means of meeting cultural, instructional, and informational obligations through the…

Focusing on access to audience through broadcast time, this paper examines the status of research into the economics of broadcasting. The paper first discusses the status of theory in the study of broadcast economics, both as described directly and as it exists in the statement of the basic assumptions generated by prior work and general…

This 2-part report summarizes the Council of Europe's 1977 colloquy on cable television, local radio, and video, and presents the chairman's report on media and public usefulness. Problem areas addressed in the section on public service applications of the media include ensuring public access to the media, financing local radio and television,…

In 1928, the National Association of Broadcasters (NAB) developed a voluntary code of ethics to reduce public criticism of radio. Critics claimed that these NAB efforts at self-regulation were either too lenient or so strong that they posed antitrust problems. Still others focused on the issue of accountability in the code making process,…

To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in…

Presents an overview of broadcasting development and research in Tanzania, since achieving independence in 1961. Particular emphasis is given to the role of radio as a primary stimulus to the recent mass mobilization campaigns and its support function in an on-going national literacy project. (Author/CMV)

The development and use of broadcasting satellites in Japan are discussed in this paper. The paper describes the medium-scale experimental broadcasting satellite, YURI, launched by NASA in 1978, and reports that experiments with YURI in the areas of basic technologies in the broadcasting satellite system, experiments on satellite control…

Research projects currently underway at the Audience and Programme Research Department of Sweden's Sveriges Radio are divided into four areas: studies of children, information studies, audience studies, and adult education studies. The focus of the ten projects being pursued by the children's group is on the effect of the broadcast media on…

The first in a series that examines the role of radio broadcasting in the process of socioeconomic and cultural change in three countries with different types of broadcasting organization--Austria, Czechoslovakia, and Venezuela--this volume focuses on Austria. It deals with the cultural implications of broadcasting structures and their ownership…

To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…

The second in a series that examines the role of radio broadcasting in the process of socioeconomic and cultural change in three countries with different types of broadcasting organization--Austria, Czechoslovakia, and Venezuela--this volume focuses on Czechoslovakia. It deals with the cultural implications of broadcasting structures and their…

Discusses the media literacy movement, including "infotainment" and "tabloidism," talk radio and religious broadcasting, media violence, the health crisis and media's influence on adolescents, critical thinking and reflective teaching, teacher training and institutional support, school restructuring and Goals 2000, and…