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Peer reviewed Peer reviewed
Greenberg, Bradley S. – Journal of Broadcasting, 1973
A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)
Descriptors: Behavior Patterns, Listening Groups, Media Research, Radio
Peer reviewed Peer reviewed
Kebbel, Gary – Journalism Quarterly, 1985
Uses log linear analysis to show that political activity is a potent predictor of media use. (FL)
Descriptors: Behavior Patterns, Information Sources, Media Research, News Media
Rarick, Galen R.; Lemert, James B. – 1987
Because newspapers have begun switching from evening to morning publication with increasing frequency, a study investigated subscriber response to change in publication time and in subscriber behavior over time. In follow-up to an earlier study on subscriber reactions to the conversion to morning publication of the weekday Eugene (Oregon)…
Descriptors: Attitude Change, Behavior Patterns, Broadcast Television, Communication Research
American Newspaper Publishers Association, Washington, DC. – 1974
This issue of the "News Research Bulletin" contains reports on two studies of media use by contemporary young adults. The first study analyzes the media behavior of 447 randomly selected respondents in Virginia Beach, Virginia in the summer of 1973. Some of the highlights of the study were that about 90 percent of the young people report doing at…
Descriptors: Behavior Patterns, Higher Education, Journalism, Mass Media
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1985
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 35 titles deal with a variety of topics, including the following: (1) television and scholastic achievement; (2) press freedom and the new world information order; (3) content analysis of Saturday morning children's television…
Descriptors: Academic Achievement, Advertising, Annotated Bibliographies, Audience Analysis
Greenberg, Bradley S.; Dervin, Brenda – 1970
Three research projects studied in detail the mass media behaviors of poor children, adolescents, and adults. These studies focused on a complete range of media behaviors--media use, availability, content preferences, functions, and attitudes. They considered a comprehensive set of media including radio, television, newspapers, magazines,…
Descriptors: Annotated Bibliographies, Behavior Patterns, Communication (Thought Transfer), Economically Disadvantaged