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An Analysis of the Methodologies Used in Media Credibility Study Or: "The Medium They Believe Depends on the Question You Ask."
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Anderson, James A. – 1971
Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…
Descriptors: Audiences, Intermode Differences, Mass Media, Media Research
Children's Written Accounts of Televised and Printed Stories.
Peer reviewed Peer reviewed
Beentjes, Johannes W. J.; van der Voort, Tom H. A. – Educational Technology, Research and Development, 1991
Reviews studies that were carried out with children to compare cognitive processing of audio and television stories, and describes a study conducted in the Netherlands where children aged 10-12 either watched a television film or read a print version of the same story and then retold the story in writing. (23 references) (LRW)
Descriptors: Audiotape Recordings, Cognitive Processes, Comparative Analysis, Foreign Countries
Media Comparison and Deployment: A Practitioner's View.
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Koumi, Jack – British Journal of Educational Technology, 1994
Proposes a framework to help course developers design criteria for optimal media deployment. The merits of radio, television, audio, video, and print are briefly compared with computer-based media and analyzed in light of six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, and adaptivity.…
Descriptors: Audiotape Recordings, Audiovisual Instruction, Check Lists, Comparative Analysis