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Download full textKreimer, Osvaldo – 1974
Research findings, theories, and examples of the effectiveness of radio and television programs are organized to create a guide for analyzing their educational messages. It is demonstrated that radio and television programs are composed of a set of messages made up of more than one level of language, such as verbal (words), paraverbal (pitch,…
Descriptors: Adaptation Level Theory, Broadcast Television, Educational Radio, Educational Television
Blosser, Betsy J.; And Others – 1985
To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…
Descriptors: Adolescents, Advertising, Alcohol Education, Audience Analysis
Searle, Barbara; And Others – 1976
The Radio Mathematics Project was established to design, implement, and evaluate a prototype system of teaching elementary mathematics using radio as the major medium of instruction. Daily mathematics lessons were presented to first and second graders in rural and urban primary schools in Nicaragua. Lessons had a radio and a postbroadcast portion,…
Descriptors: Arithmetic, Cost Effectiveness, Developing Nations, Educational Media
