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Download full textBashook, Philip G.; Foster, Stephen F. – 1973
In measuring attitudes by Semantic Differential, bipolar adjective scales with high loadings on an evaluative factor derived by Principal Components Analysis are used typically as unidimensional attitude measures. Komorita and Bass, using conventional statistical techniques, report the discovery of more than one evaluative factor. This paper…
Descriptors: Attitude Measures, Evaluation Criteria, Factor Analysis, Rating Scales
Molholt, Pat A. – 1978
Findings of the study described in this report indicate that the attitudes of library school students toward library automation were not changed significantly by a semester of relevant coursework. It has been hypothesized that these students would have a somewhat negative attitude toward automation, but that through relevant course instruction…
Descriptors: Attitude Measures, Library Automation, Library Schools, Masters Theses
PDF pending restorationLashbrook, William; And Others – 1972
This paper investigated the assumption that a linear relationship could be detected between the process of source credibility evaluation and the seeking of information. The authors utilized twelve semantic differential scales which, when used for evaluating the source credibility of public figures, clustered into four dimensions: competence,…
Descriptors: Credibility, Information Theory, Personality Assessment, Personality Studies
Towne, Douglas C. – 1971
A technique for displaying and analyzing Osgood's Semantic Differential data in three -dimensional semantic space is described. The technique employs a square board, with equidistant drilled holes, in which are placed dowels of various lengths combined with labels of different shapes. Studies have found 3 major factors (Evaluation, Activity, and…
Descriptors: Data Analysis, Evaluation Methods, Models, Rating Scales
Cochran, Thomas R.; Gravely, Archer – 1987
Methods were examined by which the results of student evaluations of instruction may be presented as one indicator of teaching effectiveness for faculty personnel committees in order to best answer the question of teaching competence. Specifically, the study examined two measures of central tendency, the median and the mean, to determine which…
Descriptors: College Faculty, Decision Making, Faculty Evaluation, Higher Education
Peer reviewedCronkhite, Gary – Human Communication Research, 1976
Descriptors: Behavioral Science Research, Conceptual Schemes, Factor Analysis, Higher Education
Frankiewicz, R. G.; Thompson, B. – 1979
Analytical strategies for examinining attitudinal data about teacher brinkmanship behavior collected in a semantic-differential format, and delineating the qualitative distinctions among types of brinkmanship behavior are suggested. Teacher brinkmanship is described as behavior which expresses dissatisfaction with facets of the roles teachers are…
Descriptors: Attitude Measures, Comparative Analysis, Factor Analysis, Measurement Techniques
