A corpus of current editions of statistics textbooks was assessed to compare aspects and levels of readability for the topics of "measures of center," "line of fit," "regression analysis," and "regression inference." Analysis with lexical software of these text selections revealed that the large corpus can…

Argues the cloze procedure is the appropriate method of assessing the readability of business writing. Uses this procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). Finds one important GASB statement unreadable by college-level readers. (NH)

Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)

The readability of technical writing, and technical manuals in particular, especially for second language readers, can be noticeably improved by pairing Theme with Given and Rheme with New. This allows for faster processing of text and easier access to the "method of development" of the text. Typical Theme-Rheme patterns are described, and the…

Describes a study in which 30 letters from corporation executives to shareholders were examined for readability and writing style. Concludes that letters written by executives who were viewed as successful fell into accepted levels of readability. Observes that opening paragraphs tended to be equivocal or positive. Suggests study of shareholder…

Investigates the feasibility of using sub-headings similar to those found in structured abstracts to facilitate the writing and reading of scientific papers. Claims the use of sub-headings: (1) forces the writer to make sure no issue is forgotten; and (2) enables the reader to search for and find information more easily. (NH)

Shows problems in the communication process between preparers and users of financial reports. Uses test techniques from linguistics and pedagogy (here, the cloze technique) to investigate two Swedish financial reports' understandability. Finds important parts of the reports were not understood by small investors. (PA)

Investigates gerontological research literature to discover what is known about age deficiencies in cognitive processes which might adversely influence instructional text processing. Maintains that, on the basis of findings, tentative guidelines could be given on designing such manuals. Proposes follow-up research to gather more knowledge on the…

Looks at a sample of instructional documents using Restricted and Elaborated Code and metadiscourse analysis to determine how easily users can read and understand the material. Suggests that the documents do not send a clear message to authors and editors and can be stylistically hard to understand and consequently, the approved standards…

Claims that complex noun phrases in technical writing materials present major comprehension difficulties for a variety of readers. Establishes methods for paraphrasing complex noun phrases into shorter and simpler structures. Applies principles outlined to a short legal text. (HB)