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Dorrell, Jean T.; Darsey, Nancy S. – Journal of Technical Writing and Communication, 1991
Describes a study in which 30 letters from corporation executives to shareholders were examined for readability and writing style. Concludes that letters written by executives who were viewed as successful fell into accepted levels of readability. Observes that opening paragraphs tended to be equivocal or positive. Suggests study of shareholder…
Descriptors: Administrators, Business Communication, Letters (Correspondence), Readability
Peer reviewed Peer reviewed
Campbell, Nittaya – Journal of Business Communication, 1999
Considers how New Zealand has seen a need for providing readily understandable business and government documents. Reports a psycholinguistic study testing the level of consumer comprehension of bank contracts, and the effect of using plain English to rewrite them. Finds that the most effective means of enhancing comprehension was that which…
Descriptors: Business Communication, Consumer Education, Foreign Countries, Psycholinguistics