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Malich, John; Kehus, Marcella J. – Journal of Visual Literacy, 2012
In our essay we discuss Louise Rosenblatt's transactional theory of a reading event. Second, we summarize Carole Cox and Joyce Many who applied the transactional theory and designed a 1-5 point continuum to stories and films. Third, we summarize film theorists David Bordwell's constructivism; Richard Wollheim's central imagining and…
Descriptors: Reader Text Relationship, Reader Response, Theories, Constructivism (Learning)

Ma, Yan – Journal of Visual Literacy, 1995
Illustrates reader-response theory by discussing a piece of Chinese art, "A Book from the Sky." Examines the relationship between and among viewer, text or artwork, and artist; and attempts to determine the meanings viewers of different ages, genders, ethnicity, and professions construct in reaction to the work of art and to postmodern…
Descriptors: Age, Art, Art Appreciation, Chinese