By applying Kenneth Burke's concepts of Order, the Secret, and the Kill to the newspaper-audience-advertiser relationship, the narrow imagery that depicts that relationship only in economic terms can be counteracted. Burke's maps of hierarchy, mystery, and transcendence in human action allow the depiction of a complex meshing of patterns,…

Exploring the responses of a variety of readers from three-year-old Dominic sharing a picture book with his father to adults reading a poem by Ted Hughes, this book examines the ways in which various readers respond to different texts. The aim of the book is to develop an awareness of the issues involved in readers' responses for primary teachers.…

Reports on an investigation of whether or not persuasive writers actually can engineer a match between their stylistic and organizational intentions and their readers' perceptions of those elements of a text. Finds that a consistent writer/reader perceptual match can be achieved. (MS)