Investigates whether changes in the written structure of a proposal will affect the reader's attitudes. Maintains that writers can help readers of proposals by providing the information, detail, and structure the reader expects. (SR)

Describes an assignment in writing documentation that turns the classroom into a laboratory for usability testing, giving students a clear sense of the reader responding to their text. (SR)

A college-level course in business literature is an ideal place to raise and discuss ethical issues. To be successful, a teacher of this course must engage student interest, help the students articulate and understand their own ethical attitudes, clarify the stance and artistry of the author, and refine student responses to ethical questions. When…

Investigates readers' response patterns to informative documents. Finds that readers make direct confirmations and positive comprehension evaluations when information is conveyed clearly; when understanding is impaired, readers seek more clearly established relationships in the text. Concludes that readers make evaluative suggestions that…

A study examined the reading apprehension, writing performance, and perceived job reading requirements of 91 students enrolled in an upper-division business writing course. Results indicated that students with higher course grades showed lower levels of reading apprehension and anticipated higher reading requirements in future jobs. (SRT)

Argues that comprehension is a problem-solving activity and that different problem-solving schemata exist for different types of texts, both narrative and expository. Suggests that good comprehension occurs when there is a match between the author's schemata and that of the reader, creating a dialogue between the writer and the reader. (JK)