This paper challenges the reductive notion of children as "efferent" readers who learn to decode written language in order to "take away" knowledge. This anachronistic idea has become entrenched in current UK curriculum and education policy. However, it is well established that decoding letters and sounds is only one aspect of…

This article shows how universities represent themselves through the use of language on their institutional websites. Specifically, it compares and contrasts how a long established university, the University of Melbourne and a young university, Macquarie University construct their institutional identities and build up a relationship with potential…

My dissertation investigates the twentieth and twenty-first century reader's relationship to poetic text as it is altered through daily exposure to technology in the rise of the information age, as seen in the works of Francis Ponge, Pierre Alferi and Veronique Vassiliou. My project also examines historical documents--radio and television…

Presents materials in the ERIC database on concrete poetry--poetry that juxtaposes the words with the physical dimensions of the text on the page. (SRT)

By applying Kenneth Burke's concepts of Order, the Secret, and the Kill to the newspaper-audience-advertiser relationship, the narrow imagery that depicts that relationship only in economic terms can be counteracted. Burke's maps of hierarchy, mystery, and transcendence in human action allow the depiction of a complex meshing of patterns,…

Exploring the responses of a variety of readers from three-year-old Dominic sharing a picture book with his father to adults reading a poem by Ted Hughes, this book examines the ways in which various readers respond to different texts. The aim of the book is to develop an awareness of the issues involved in readers' responses for primary teachers.…

Reports on an investigation of whether or not persuasive writers actually can engineer a match between their stylistic and organizational intentions and their readers' perceptions of those elements of a text. Finds that a consistent writer/reader perceptual match can be achieved. (MS)

Max Headroom, the computer-generated media personality, presents a good opportunity for an investigation of the degree of intertextuality in television. Max combines narrative genres (science fiction and film noir), television program types (prime-time episodic narrative, made-for-TV movie, talkshows), advertising and programming, and electronic…

The Communication Theory and Method Division section of the proceedings contains the following 16 papers: "Profiling TV Ratings Users: Content-Based Advisories and Their Adoption" (Robert Abelman and David Atkin); "It's All About the Information: Salience Effects on the Perceptions of News Exemplification" (Francesca R. Dillman…