This paper recognizes that critics of the "plain language movement" point out that what is "plain" to one audience may mystify and confuse another. It adds that questions such as "Plain language for whom?" and "How can we know whether a text is written in plain language?" raise legitimate concerns about the…

Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…

Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)

Considers two very different fictional high school newspaper editorships to see how the "maestro" process works. Notes that the process is a management technique similar to brainstorming but in which one person keeps the planning meeting focused. Suggests that the effective maestro asks writers, photographers, and designers to trade places with…

Despite accompanying drawbacks, the Internet information system known as Gopher presents a rich variety of potential benefits to writing pedagogies and to educational administrators. Writing teachers need to overcome tendencies to think of exploration of the Internet information resources as something to be uncritically adopted and as something to…

While young children's problem-solving models are not as elaborate as those of older students, they share an important belief, namely, that writing and reading are fundamentally purposeful acts of communication. Focusing on the interpretation of process, in particular on writing and reading as forms of problem-solving that are shaped by…