This article shows how universities represent themselves through the use of language on their institutional websites. Specifically, it compares and contrasts how a long established university, the University of Melbourne and a young university, Macquarie University construct their institutional identities and build up a relationship with potential…

The proliferation of new forms of media has given way to a multitude of new text structures, particularly texts designed to alter the receiver's perspectives. Yet, little is known about the ways in which these novel text structures alter the characteristics of the receiver including one's knowledge and beliefs. As such, the purpose of this…

Notes undergraduate students read both a one-sided text on educational reform and a two-sided nonrefutational text on the V-chip; and that they completed topic-specific beliefs, knowledge, and interest measures and reacted to specific text characteristics. Finds that although both forms of texts affected readers, the effects varied by the type of…

Examines persuasive text, first describing it and discussing it with reference to relevant philosophy and rhetoric, and then asking whether it is successful: do written texts change the minds of their readers? Notes that research on designing text to disabuse students of scientific misconceptions points to text features that authors could use to…

Discusses a variety of software programs which will assist middle school through college teachers in teaching text structure to their students. Notes that these programs represent a departure from traditional programing style--they allow the person who uses information technology to combine the roles of producer and consumer. (RS)