This essay explores "content," a word and concept now often associated with writing in fields including marketing, journalism, publishing, and technical communication. I present a definition of content appropriate to writing studies and explore a range of issues and practices that the content metaphor can bring to our professional,…

Argues that the rhetoric of text design is shaped by contextual variables, such as the purpose of the communication, the proximity of visual cues within the document, and the reader's familiarity with visual conventions. Concludes that technical communicators need to consider these factors as they begin using the wide range of visual elements…

Reviews models of reading performance as an organizing framework for understanding findings from empirical studies of text and reader factors. Reviews numerous empirical studies of text design and reader variables and their effects on comprehension. Aims to help readers understand this research and its implications in document design decisions.…

Presents a procedure to compose or evaluate structurally sound text, encompassing inclusiveness, exclusiveness, hierarchy, sequence, and language. Offers guidelines for making text structure visible to the reader with headings, format, signals, reminders, and effective paragraphing. (SR)

Looks at a sample of instructional documents using Restricted and Elaborated Code and metadiscourse analysis to determine how easily users can read and understand the material. Suggests that the documents do not send a clear message to authors and editors and can be stylistically hard to understand and consequently, the approved standards…

Focuses on diagrams giving overviews of complex technical information as facilitators for adult subjects using computers to learn about the business activities of a fictitious family. Finds that features of the author's control over the reader's encounter with the diagram influences whether readers will interrupt their reading to study the…

Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…

Proposes that readability formulas cannot predict text difficulty. Presents results of an experiment designed to demonstrate that "text difficulty" is determined by individual differences (perception) and not by the objective qualities of a text. (NH)

Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)

Effects on comprehension of a text structure used primarily in science and mathematics to present principles and associated proofs were studied for 70 undergraduates in 3 experiments. Results suggest that the usual proof-first structure is more difficult than a principle-first structure and results in less complete text representation. (SLD)

Two studies examined the validity of a model of procedural document processing, and the relationships among document features, reader characteristics, and successful completion of a button-sewing task. The first study tested three information sources. Subjects were 12 seventh-grade, 12 tenth-grade, and 12 adult students who used 2 commercially…

Investigates the role of signaling (structural cues that announce or emphasize content or reveal content relationships) in helping good readers comprehend expository text. Finds that signals do improve a reader's comprehension, particularly comprehension two weeks after the reading of a passage and comprehension of superordinate and superordinate…