In April 2020, Scholastic, together with YouGov, conducted a survey to explore aspirations, family attitudes and behaviors around reading in China. The key findings of this research, based on a nationally representative sample of 1,210 parents and children, including 509 parents of children aged 0-5; and 701 parents of children aged 6-17, are…

Experts in children's literature and child development value complexity in the language, socio-emotional content, and structure of books, yet little is known regarding parents' attitudes towards these aspects. The study thus examined how parents' gender, education, and profession, children's age and gender, and frequency of parent-child reading…

In fall 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in India around reading books for fun. The key findings of this research, which are presented in this report, are based on a sample of 1,752 parents and children, including 350 parents of children aged 0-5; 701 parents of children…

This report presents the 5th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on reading aloud to children of all ages, the impact of reading independently for fun at school and at home, the importance of frequent reading, and the books children want most to read.…

This report presents the 4th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. Much has changed since the first "Kids & Family Reading Report" was issued in 2006, but literacy remains the critical skill needed for school success. Today's children are growing up in a world full of…