Content analyses of eight California newspapers revealed an approximate split among good, bad, and indeterminate news, with a slightly higher bad news percentage overall. No differences were found in public recall of good v bad news stories. (RL)

Contradicts previous research, finding that differences in social class status were not significant predictors for the perceived utility of news or advertising. (RL)

Compares the uses of multiple regression, the Automatic Interaction Detector (AID) multivariate program, and cross-tabular analysis in identifying variables associated with newspaper readership. (RL)

Shows how a special marking procedure--having readers leave detailed traces of what they read in a newspaper--revealed important differences in reading behavior. (RL)

Analyzes newspaper readers' evaluations of specific categories of newspaper content, including four advertising categories. Shows that reader demand for advertising was lower than for news, although most readers desired the same amount or more advertising in their newspaper. (RL)

Identifies four "types" of newspaper readers. Suggests ways editors can attract these readers. (RL)

Supports multiple regression analysis as a tool for isolating the impact of newspaper content on newspaper sales. (RL)

Suggests that town and small city audiences differ from rural, farm audiences in some newspaper content preferences. (RL)

Provides limited support for the use of newspapers in school. Concludes that the Newspaper in Education (NIE) program does not necessarily increase newspaper readership in adult life. (RL)

Illustrates simple, inexpensive procedures for involving readers in decisions about which comics and light features to include in a newspaper. (RL)

Reports on several studies that examined the use of newspapers in classrooms. Cites research supporting the conclusions that newspaper training programs improved teacher attitudes toward using newspapers in the classroom and newspaper use influenced students' reading attitudes, reading interests, reading achievement, and classroom verbal…

Junior high school students involved in a reading/current events program developed by Visual Education Consultants got higher scores on a current affairs test, reported increases in reading newspapers, listened to more news on radio and television, and read more about national and world news. (RL)