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Van Der Geest, Thea; Van Gemert, Lisette – Journal of Business and Technical Communication, 1997
Examines the process of review as a method of formative evaluation of texts. Bases the description on three empirical studies of professional writing practices including the goals of review, the actors involved in the process, the moments in the text production process that review is taking place, and the procedures followed. (SG)
Descriptors: Audience Awareness, Business Communication, Formative Evaluation, Higher Education

DeJong, Menno; Jan Schellens, Peter – Journal of Business and Technical Communication, 1997
Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…
Descriptors: Audience Awareness, Business Communication, Higher Education, Reader Text Relationship
Grow, Gerald – 1996
A literature review traced a major theoretical shift in the understanding of how people read--from the passive reader who receives and decodes information to the strategic reader who actively chooses what, when, and how to read, reads interpretively, and interprets a text (such as a newspaper article) as an organized structure. The result is a…
Descriptors: Audience Awareness, Cognitive Processes, Higher Education, Journalism Education