While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies relating specifically to marketing textbooks are sparse. This article seeks to explore how…

State tests, which assess reading comprehension, ask students to make inferences and connections beyond the text. The problem of practice in which this study is situated is that students are having difficulty making meaningful connections and developing inferences in relation to the material that is read aloud together in class or assigned for…