This study explores the pedagogical effectiveness of assignments developed for a first-year composition course to encourage reflexive reading habits that can aid students in the writing process. Students in this course were asked to articulate the connections they found between multimodal texts of their own choosing and texts assigned by their…

Assessing Opportunities to Learn (OTL) implies the measurement of different aspects of the curricular implementation in the classrooms, such as the contents that the teacher selects for the course and the time of exposure and the frequency of the tasks proposed. Based on recent studies that demonstrate the influence of this curricular dimension on…

While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies relating specifically to marketing textbooks are sparse. This article seeks to explore how…

Reading professionals at the college level have long taught their students multiple and varied strategies to master textbook reading and learning. Students are continuously encouraged to adapt their strategies to the discipline and the type of text they are reading. Now that students have the option to complete at least a portion of their academic…