A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Seven simple ways for college fund-raisers to recognize donors successfully are outlined, illustrated with the experiences of colleges, universities, and other organizations. Institutions are urged to thank donors accurately, publicly, privately, frequently, appropriately, innovatively, and sincerely. (MSE)

The Chautauqua Institution communications office guided media coverage of a major campus conference. By careful planning, the public relations office was able to make the most of this campus event. (MLW)

Matching the celebrity graduate to the celebration calls for careful coordination of styles, schedules, and expectations. In producing a star-studded extravaganza using alumni, make sure the campus has the right resources. Often the celebrity will take the initiative in shaping the nature of their commitment. (MLW)

President Richard M. Cyert of Carnegie Mellon University set establishing national visibility as a university-wide goal six years ago. The public relations office developed a hard-driving program centered on national media coverage. This program is described. (MLW)

Rosemarie Tong, CASE's Professor of the Year, notes that ethical issues arise in everyday life. She wants to make philosophy available to those whose lives are focused on practical activity. Her most popular class is a survey course in women's studies. (MLW)

The same care must go into recruiting volunteers as paid personnel. Once the right volunteers have been recruited, there needs to be a systematic approach to retaining and rewarding them. A guide to obtaining, training, and maintaining, the best alumni volunteers is presented. (MLW)

Charles Pine, CASE's Professor of the Year, is a professor who gets students to know and love math and physics and who has emerged as a leading teacher of math teachers. It started when Pine found that his students couldn't do the math involved in his physics classes. (MLW)

CASE Recognition Awards for 1986 are described. Awards were presented for: program excellence, volunteer of the year, special events, alumni relations, student recruitment, publications, fund-raising, electronic media, book publishing, etc. (MLW)

Ralph Ketcham of Syracuse University is CASE's 1987 Professor of the Year. His name is associated with four different academic areas: political science, history, public affairs, and American studies. (MLW)

A total of 294 schools, colleges, and universities received prizes in this year's CASE Recognition program. Awards were given in: public relations programs, student recruitment, marketing, program pulications, news writing, fund raising, radio programming, school periodicals, etc. (MLW)

Strategies used by five schools, colleges, and university libraries to thank major donors personally and sincerely are described, including a photo album of the gift's results, active donor participation in planning the facility donated, presenting a crystal etching of the building funded, posting of recognition on the World Wide Web, and a…

Ten steps to planning a marketing strategy to increase endowments are identified: conditions of fund, ways to establish funds, guidelines for funds, good business practices, enduring nature for fund, recognition of donors, corporations, periodic reports to donors, etc. (MLW)

Jefferson Medalist John Hope Franklin has cultivated a lifetime of achievement in teaching, scholarship, and civil rights. The medal honors a college graduate who has made extraordinary contributions to American society. (MLW)

CASE's 1989 National Professor of the Year was J. Dennis Huston, a professor of English at Rice University, who directs a new Humanities Foundation Course for science and engineering students. The one-year core course grounds science and engineering freshmen in history, literature, and culture. (MLW)