If new recreation facilities are to be provided, the public sector, recognizing its financial constraints, should encourage the commercial sector to provide them. (PS)

Public agencies and private commercial enterprises may successfully bring complementary strengths to bear on the joint development of recreational programs, provided stereotypes and outmoded prejudices are overcome. (MJB)

This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

Ways in which community recreation departments have developed programs for industrial employees of the corporate sector of the community are described. (CJ)

Three price discount structures, commonly used in recreation and park operations, that may violate the principle of horizontal equity are discussed in this article. The use of multi-use discounts, senior citizen discounts, and free versus fee participation in youth activities tends to negate equality in recreation programs. (DF)