For decades, declines in library reference use have been inextricably tied to technological improvements. This article asserts that reference staffing models may be a significant predictor of a decline in reference questions. Using two years of data, collected from a large public university, the researchers determined user preferences among five…

During the 2020 and 2021 summer semesters, the University of Michigan Biological Station (UMBS) transitioned to hybrid classes that were primarily distance learning with two-week inperson sections. The library offered both synchronous and asynchronous reference assistance over the summer term. An analysis showed that students favored using the…

This multimethod study investigates differences in question complexity and type between live chat, email, and texting by comparing findings from user interviews and virtual reference transcripts, with the goal of better understanding how different delivery methods can meet user needs in the context of an academic library. Findings reveal…

Outreach programs remain essential in fostering the use of library collections and services. A review of one hundred seventy-four papers on academic library outreach from 2008 to January 2019 highlighted the popularity of these programs during this period as well as the identification of five themes. These themes point to the importance of library…

The purpose of this paper was to investigate whether there are relationships between first-year college students' use of academic libraries and four academic outcomes: academic engagement, engagement in scholarly activities, academic skills development, and grade point average. The results of regression analyses suggest students' use of books…

Sixteen scholarly papers and twenty abstracts comprise the content of the eighteenth annual Brick & Click Libraries Conference, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the conference, portray the contemporary and future face of librarianship.…

The contributions in this volume represent a decade of OCLC's user behavior research findings that articulate the need for the design of future library services to be all about the user. Highlights include: (1) People associate the library with books and do not consider the library in relation to online resources or reference services; (2) People…

When looking for ways to improve library services, we considered what data sources were readily available to us and how we could harvest and use this data. We investigated three years of chat reference statistics at Central Michigan University, a large research institution, to gain a better understanding of our patrons' chat behavior. We then…

This paper covers material presented at the 15th Annual Off-Campus conference (formerly known as the Off Campus Library Services Conference) in Memphis, Tennessee. During the course of this presentation, participants learned how both chat and instant messaging reference are being conducted and evaluated at a major online learning university. This…

The academic library has experienced overall growth and decline based on demographics, technology, and convenience, yet several problems face academic libraries today including: (a) perceived relevance, (b) market share, and (c) competition. The purpose of this study was to explore marketing activities and library usage in HBCU libraries. The…

Reference transactions in academic libraries have been on the decline since mid-1990. The Academic Library Survey from the National Center for Education Statistics shows an average drop of 25% in reference use from 1996-2004 with higher numbers at some institutions such as the University of Maryland which plummeted 47% (Martell, 2008). The…

The Mississippi State University Libraries' Virtual Reference Service collected statistics about virtual reference usage. Analysis of the data collected by an entry survey from chat and e-mail transactions provided librarians with concrete information about what patron groups were the highest and lowest users of virtual reference services. These…

Proper planning and assessment surveys of projects for academic library Web sites will not always be predictive of real world use, no matter how many responses they might receive. In this case, multiple-phase development, librarian focus groups, and patron surveys performed before implementation of such a project inaccurately overrated utility and…

Academic libraries have traditionally collected reference statistics using hash marks on paper. Although efficient and simple, this method is not an effective way to capture the complexity of reference transactions. Several electronic tools are now available to assist libraries with collecting often elusive reference data--among them homegrown…

Introduction: In recent years, the introduction of social question and answer services and other Internet tools have expanded the ways in which people have their questions answered. There has been speculation and debate over whether such services and other Internet tools are replacing library virtual reference services. Method: Most previous…