This paper presents a method designed to assist practitioners in the interpretation of the practical significance of a statistically significant logistic regression coefficient is presented. To avoid the interpretation problems encountered when using the traditionally reported change in either the log odds or odds values, this method centers the…

Asserts that traditional approaches to multivariate analysis, including standard linear regression techniques, ignore the special character of count data. Explicates three suitable alternatives to standard regression techniques, a simple Poisson regression, a modified Poisson regression, and a negative binomial model. (MJP)