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Nydegger, Rudy V. – 1970
By utilizing reinforcing and punishing light cues the verbal output and leadership status of Target Ss in a four-person group was manipulated. There were three conditions: Control (no light cues used); Agree, where Non-Target Ss were reinforced for agreeing with the Target, and punished for all other verbalizations; and Disagree, where Non-Target…
Descriptors: Behavior Change, Cost Effectiveness, Cues, Experimental Groups