The impacts of incorrect responses to reverse-coded survey items were examined in this simulation study by reversing responses to traditional Likert-format items from 700 administrators in randomly selected schools in a 7-county region in central Arkansas that were obtained from an archival dataset. Specifically, the number of reverse-coded items…

The reliability and validity of course evaluations in higher education is often assumed. The typical Likert-type surveys utilized when students' evaluate the course and instructor often overlook measurement issues, or deal with them in an ineffective manner. Given the importance that is placed on higher education course evaluations, with results…

Numerous studies have shown increasing item reliabilities as an effect of the item position in personality scales. Traditionally, these context effects are analyzed based on item-total correlations. This approach neglects that trends in item reliabilities can be caused either by an increase in true score variance or by a decrease in error…