The ideological role of English, beyond its instrumental value, is reported to be immense. British colonial rule deployed English as an ideological tool which facilitated colonial subjugation and religious conversion. Connections between English and evangelism have widened in the postcolonial and globalising world, leading to labelling English as…

Xinjiang has witnessed constant state attempts to reinforce the status of Mandarin Chinese as 'the Common Language' and to make local Turkic languages -- mainly Uyghur and Kazak -- more 'suitable' to the modern world. Official efforts to transform the linguistic landscape of Xinjiang have engaged in a complex interplay with Turkic speakers' own…

This paper explores the linguistic landscape (LL) of the Grand Mosque in Mecca and shows how this religious site contains within it different domains, each with their own LL and preferred mediums of display. We illustrate this by exploring the LL of five domains within the mosque: Holiness, Education, Workplace, Local Governance and the Public…

Fishman's scale for evaluating language vitality proposes a stage in language shift where exclusively the older generation takes part in "rituals", "concerts" and "songfests" in the minority language. Once this generation dies away, according to the scale, these cultural practices disappear with them. Within certain…

Through observation, questionnaires and, particularly, ethnographic interviews with parents, pupils, teachers and community organisers associated with a Yemeni complementary school, this paper develops a portrait of language repertoires, practices and preferences in a Yemeni diasporic community in a northern English city. Also investigated are the…

Reports two studies which examined the social identity of Hindu and Muslim subjects under three frames of reference: self, own group, and outgroup evaluations cross-nationally. Findings are examined in relation to the interplay of specific socio-contextual experiences in the differential pattern of social identity processes. (SED)