The research explores the definition of the reputation of a higher educational institution (HEI) as an integral concept and evaluates the role of the reputational responsibility of universities in enhancing the competitiveness of the educational institution, influencing its position in domestic and international rankings. The research pays…

Rankings dominate higher education policy making, although little is known about the experiences of those involved in perpetuating rankings. This paper explores middle-level academic leaders' sensemaking about university rankings and related policies in East Asia. Since university rankings have affected higher education policies and strategies…

The relevance of studying the theory and practice of building the reputation of higher educational institutions is of an enduring nature due to the fixed cyclical nature of their work process and the high degree of specificity of the results obtained. In the second and third decades of the twenty-first century, the rethinking and development of…

The focus of this work is to examine the relationship between subjective and objective measures of prestige of journals in our field. Findings indicate that items pulled from Clarivate, Elsevier, and Google all have statistically significant elements related to perceived journal prestige. Just as several widely used bibliometric metrics related to…

The research aims to identify the themes that leading universities worldwide focus on when constructing their image. The authors selected 50 international universities, leaders in the Times Higher Education World University Rankings (THE) for the year 2023, for the research. The research was carried out using content analysis. The material for…

This study examines the links between inclusive leadership and school attractiveness through the mediating effect of work engagement. Data was gathered from 487 teachers in 10 provinces across Turkey in 2023. The findings contribute by expanding the study of leadership in non-western countries by revealing the impact of principals' leadership on…

Although universities are often characterised as 'elite', institutions can attain status in multiple dimensions--reputation, research, money and selectivity. We studied 21st century public universities in the United States, using latent profile analysis to identify which universities followed each path to status. Most universities pursued none,…

The customer-based brand equity (CBBE) framework was developed for commercial buying purposes but has been applied in this study to institutional marketing, i.e. to MBA programs in Dutch business schools. Although academic institutions spend significant amounts of their budgets on Marketing, branding research for this field is still limited. To…

Higher education institutions are facing challenges in navigating social, cultural, and political issues. The online presence of higher education presents a new set of opportunities and challenges; knowledge, news, and continuing education are increasingly disseminated online. Additionally, the public, student bodies and stakeholders are…

Universities are increasingly perceived as strategic organizational actors that position themselves in the competition for reputation, resources, and talent. This study asks whether such positioning within the organizational field can explain variance in university governance structures. We quantitatively explore and explain the distribution of…

This article explores the global aspirations of Chinese universities by examining the Chinese scholarly conceptualisation of guoji yingxiangli (literally meaning international influence) and its connection to the world-centred idea of tianxia. We interviewed 22 Chinese experts in education and conducted a documentary analysis of relevant Chinese…

This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

The purpose of this study is to explore the strategies used by universities to promote their positive images. A university in China known for its success in promoting its image is cited as a typical example of the strategies it employs. The researchers were given permission to review related files of the university offices and relevant university…

Increasingly, higher education institutions (HEIs) are using different signals in attracting students to enroll with them. This study explores the signals sent by HEIs and determines through factor analysis that placements, brand name, and infrastructure act as the attractive signals that influence students' choice of HEI in India. The authors…

Considering the ubiquity, large volume of similar courses, and the huge cost of a course, it becomes imperative to understand factors affecting MOOCs course enrolments. This paper aims to investigate how the home page elements of a MOOC influence students' enrolments. The elements in the home page include course category, course description, team…