The research explores the definition of the reputation of a higher educational institution (HEI) as an integral concept and evaluates the role of the reputational responsibility of universities in enhancing the competitiveness of the educational institution, influencing its position in domestic and international rankings. The research pays…

The customer-based brand equity (CBBE) framework was developed for commercial buying purposes but has been applied in this study to institutional marketing, i.e. to MBA programs in Dutch business schools. Although academic institutions spend significant amounts of their budgets on Marketing, branding research for this field is still limited. To…

Higher education institutions are facing challenges in navigating social, cultural, and political issues. The online presence of higher education presents a new set of opportunities and challenges; knowledge, news, and continuing education are increasingly disseminated online. Additionally, the public, student bodies and stakeholders are…

This article explores the global aspirations of Chinese universities by examining the Chinese scholarly conceptualisation of guoji yingxiangli (literally meaning international influence) and its connection to the world-centred idea of tianxia. We interviewed 22 Chinese experts in education and conducted a documentary analysis of relevant Chinese…

Increasingly, higher education institutions (HEIs) are using different signals in attracting students to enroll with them. This study explores the signals sent by HEIs and determines through factor analysis that placements, brand name, and infrastructure act as the attractive signals that influence students' choice of HEI in India. The authors…

Initiatives to build research universities to have world-class universities, the creator and the disseminator of scientific knowledge in knowledge-based economies, are among the most important policy reactions in higher education systems. With an increase in demands on greater accountability, transparency, and efficiency, studies investigating the…

This study analyzes the factors influencing the stakeholder perspectives on of Higher Education Institution (HEI) rankings, reporting data collected from 1232 participants through a survey method and employing the Unified Theory of Acceptance and Use of Technology (UTAUT2) model and complementary models for the analyses. Our primary focus was to…

This research aims to comparatively examine the changing appearance of world rankings of Asian HEIs among their global competitors from 2015 to 2025. The study group consists of the top five HEIs indexed in the 2024 Times Higher Education Asia University Rankings from the nine countries with the largest population in Asia and the top five HEIs…

Since the public intellectuals of the 1960s, there has been a shift towards the celebrity academic, as subjects such as history and science have transferred into popular television entertainment, often with female academics as the presenters. Using a case study of the British media, a post-feminist lens has been applied to examine how 17 celebrity…

Nowadays, university rankings are a familiar phenomenon in higher education all over the world. But how did rankings achieve this status? To address this question, we bring in a historical-sociological perspective and conceptualize rankings as a phenomenon in history. We focus on the United States and identify the emergence of a specific…

This chapter seeks to clarify the contextual factors and challenges inherent in quality assurance practices at two prominent national universities in Vietnam. It further provides recommendations to improve the effectiveness of quality assurance within these institutions. This chapter is organized into three primary sections. The initial part…

Purpose: The implementation and reporting of the sustainable development goals (SDGs) is one of the emerging challenges for higher education institutions (HEIs), but the lack of well-defined reporting structures and topics for this sector makes it difficult to map and evaluate HEI performance in relation to 2030 Agenda. This study aims to assess…

The allocation of financial resources in higher education has always been a hot topic of concern in academia and society. The measurement and evaluation of the allocation efficiency of higher education financial resources from the perspective of 'Double first-class' construction is the most important initiative to improve the quality of higher…

There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

"Elite" and "flagship" are two influential groupings used to conceptualize differences among higher education institutions, but rarely defined. We derive common features attributed to these groupings from a content analysis of 40 years of higher education literature. Next, we explore the relationship of these features to other…