University reputation and destination image are key factors shaping the choice to study in developed Western countries. While East Asia is emerging as a new contender in the international higher education market, little is known about how international students perceive and are attracted to the higher education institutions in this region.…

Background/purpose: While the existing literature explores the internalization of higher education, a significant gap remains in comprehending the motivations behind international students choosing Portuguese higher education. This study aims to address this gap by examining the motivations of a specific group within Portuguese universities:…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

An evaluation of extant research reveals a significant blind spot around investigating the enrolment decision-making of Indian international students in the STEM fields. This study qualitatively explores the motivations of Indian international students to pursue a STEM Master's program in an industrialised country. To elicit pertinent information,…

A major cluster of economic engines that have changed Asian higher education, Hong Kong, Singapore, South Korea, and Taiwan have all developed high-income societies as well as world-class universities which linked local "knowledge economies" to global science and created hubs for international collaborations and mobility. However, there…

This article examines the strategies of a 'new rich' class in China to transmit advantages to their children through admission into highly ranked overseas universities. In-depth interviews were conducted with parents (n = 16) and students (n = 60) at international high schools that cater to the local population in Shenzhen. The findings…

Over the past 20 years, international student mobility has experienced a three-fold increase, as planned and emerging education hubs have attracted increasing numbers of students. The appeal of alternative destinations is strengthened by their cultural, linguistic, and geographic proximity, as well as a growing number of internationally ranked…

Returned academics who have doctoral education abroad, a fast-growing group in developing countries, are seen favorably in producing quality academic outcomes. However, academic performance and barriers are also important to learning mobility benefits and ensuring optimal outcomes motivated by the absence of research in the native context. The…

Sino-foreign cooperative universities (SFCU) represent the advanced manifestation of transnational education in China and has profoundly shaped the country's higher education landscape. Despite the tremendous development of SFCUs, there is limited research on the motivations and driving factors of students choosing to study at SFCUs. To bridge…

It is critical to investigate the major factors that influence the perceived value and satisfaction of international students in Malaysia, as the country has seen a decrease in international students since 2017 and strives to become an international education hub. This research aims to: (1) ascertain the level of satisfaction experienced by…

The Chinese government has been actively recruiting foreign-trained Chinese scholars to return to China since the Chinese brain drain began. Japan is among the most popular destinations for Chinese scholars seeking to receive doctoral training. This study explores the factors contributing to the stratification of Japanese-trained Chinese PhDs'…

This study attempts to contribute to marketing services in higher education literature through the relationship between international students' satisfaction with educational experiences and the necessary adjustments by institutions to augment their services. It also aims to make theoretical contributions by understanding the international…

Although there is a growing trend in China of students' willingness to study abroad, the factors influencing parents' willingness to send children to study abroad remain understudied. Based on the data of family panel studies in China, we tested the factors influencing parents' willingness to send children to study abroad. Our findings showed that…

Student mobility has become a global phenomenon with an upward trend in the past two decades, and Asian countries are becoming important receiving countries. Such phenomenon has been increasingly investigated producing a growing body of literature on Asia-bound international student mobility. However, while some countries stand in the spotlight of…

This paper analyses Japan's COVID-19 response drawing on a survey of more than 3200 prospective international students affected by the (colloquially named) #JapanTravelBan. The paper charts the evolution of Japan's COVID-19 response from the earliest border restrictions in February 2020 to the eventual blanket reopening to international students…