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Download full textLUTZ, ARLEN E.; STONECIPHER, CHARLES L. – 1965
THIS STUDY SOUGHT TO APPRAISE THE EFFECTIVENESS OF PRESENTING LIVESTOCK FEEDING INFORMATION BY TELEVISION. AUDIENCES OF "OUTLOOK" TELECASTS IN THE OMAHA AND SIOUX CITY AREAS RATED EXTENSION ECONOMISTS ON AN 18-ITEM SOURCE CREDIBILITY CHECKLIST WITH A SEVEN-POINT SCALE. RATING SHEETS WERE RETURNED BY 26 PERSONS AT OMAHA AND 40 AT SIOUX…
Descriptors: Educational Television, Evaluation, Evaluation Methods, Extension Agents
MILLERD, FRANK W.; VERNER, COOLIE – 1966
THIS STUDY ANALYZED THE GENERAL BEHAVIOR OF ORCHARDISTS IN THE OKANAGAN VALLEY, BRITISH COLUMBIA, AND THE FACTORS RELATED TO ADOPTION OF INNOVATIONS IN THIS SETTING. FIVE PERCENT SAMPLES WERE DRAWN FROM 19 DISTRICTS CONSISTING OF 2,721 ORCHARDS, AND DATA WERE GATHERED BY RESIDENT AGRICULTURISTS. THE DATA WERE ANALYZED BY STAGE IN THE ADOPTION…
Descriptors: Adoption (Ideas), Adults, Diffusion, Educational Television
