There are low levels of research productivity among higher education institutions (HEIs) in Africa, which will likely compromise the continent's development agenda if not addressed. This study intends to develop a research framework to create a strategic roadmap that leverages leadership perspectives to foster a thriving research culture and contribute meaningfully to Tanzania's growth and development. We conducted a qualitative study involving higher education policy makers, senior university officials and academic staff from four sampled universities and two non-university institutions that regulate Tanzania's higher education sector. The secondary data sources supported us in assessing the current state of research in Tanzanian HEI and the way forward. A thematic analysis revealed seven themes: research governance; capacity development strategy; reinforcement strategy; collaboration, networking and teamwork; establishment of research centres; dissemination strategy; and institutionalisation of research activities that can increase research productivity in the Tanzanian HEI context. This research adds to the literature on HEIs by identifying contextual strategy that can enhance research promotion in Tanzania and guide other African countries. In today's global information economy, research production is critical to the viability of HEIs and national development. This research aims to equip HEI leaders with a customised framework to help them direct their institutions towards research excellence and innovation.