The aim of this paper is to introduce a software that is appropriate for the generalizability theory for not only balanced but also unbalanced data sets. Because it is possible to have unbalanced data sets while conducting a study, the researchers have devised an easy solution, other than deleting data, to balance the design to cope with this…

This paper discusses some of the recurrent issues which the authors have noticed in educational research. These might be concerned with the nature of social science research, such as its representation of the reality of student learning, the role for replication studies, and the tolerance for disagreements. There are also issues related to the…

Notes that the availability of statistical software packages has led to a sharp increase in use of complex research designs and complex statistical analyses in communication research. Reports a series of Monte Carlo simulations which demonstrate that this complexity may come at a heavier cost than many communication researchers realize. Warns…

Concludes that (a) there is a lack of congruence between the actual research findings and the numerous "pronouncements and speculations" about microcomputer effects in preschool; (b) many methodological weaknesses limit the utility of research findings; and (c) little is known, empirically, about important process and outcome variables…

Political communication researchers recently have emphasized conditional relationships as crucial to specifying and understanding the effects of the mass media. In many cases, however, researchers will not predict which variables will modify the form or existence of media effects. They therefore will not include measures of the conditional…

The process of focus-finding in qualitative research is ongoing and dynamic, involves researcher choices and decisions (rather than pure discovery), and is a process of social construction in which the researcher interacts with the research setting. Focus-finding is discussed in the context of a qualitative research study of the integration of…

This paper summarizes and highlights some of the critical developments, issues, and trends which impact the work of survey research. The issue of preventing or minimizing nonresponse bias by successfully obtaining cooperation from people being surveyed continues to be of concern to survey research professionals. The most effective response rate…

Asserts that current technology makes it possible to administer organizational surveys by using computers. Describes processes of conducting a computer-administered survey. Finds that respondents who complete computer surveys find them more interesting and seem to be more aware of their thoughts and feelings while completing them. (CFR)

This guide to planning and conducting research projects covers how to decide on a research problem, state a hypothesis, plan for the collection of data, write a proposal, analyze and interpret data, and write the research report. Overall, the book takes a practical, hands-on approach and offers checklists, suggestions, and guidelines for all the…