This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

In the research project which formed part of my PhD study, I dealt with the topic of inequity in education. My main interest was to find out how (formal) educational careers can be fostered even if the starting position within the system is one which makes a successful educational career very difficult. Despite the fact that in the Austrian…

Could the research you read be fundamentally flawed? Could critical defects in methodology slip by you undetected? To become informed consumers of research, students need to thoughtfully evaluate the research they read rather than accept it without question. This second edition of a classic text gives students the tools they need to apply critical…

The purpose of this article is to explore the application of qualitative research to establishing a more complete understanding of relational processes inherent in school psychology practice. We identify the building blocks of rigorous qualitative research design through a conceptual overview of qualitative paradigms, methodologies, methods (i.e.,…

With growing popularity of single subject design as a method to evaluate the efficacy of interventions, it is important to ensure that the analyses of these methods are rigorous and reliable. The purpose of this case study is to discuss the measures used to evaluate the efficacy of interventions in single subject design studies in the fields of…

In several subdomains of the social, behavioral, health, and human sciences, research questions are increasingly answered through mixed methods studies, combining qualitative and quantitative evidence and research elements. Accordingly, the importance of including those primary mixed methods research articles in systematic reviews grows. It is…

The purpose of the research paper was to investigate the effect of eclectic learning approach on the academic achievement and retention of students in English at elementary level. A sample of forty students of 8th grade randomly selected from Government Boys High School Khurram District Karak was used. It was an experimental study and that's why…

This article presents an interview with David Rindskopf, a Distinguished Professor of Educational Psychology and Psychology at the City University of New York Graduate Center, where he has taught since 1979. His research and teaching are in the area of applied statistics, measurement, and research design. He is a fellow of the American Statistical…

The critical and interpretive phenomenological approach is underutilized in the study of crime. This commentary describes this approach, guided by the question, "Why are interpretive phenomenological methods appropriate for qualitative research in criminology?" Therefore, the purpose of this paper is to describe a model of the interpretive…

In order to consider the study of human communication from an interpretive perspective, this paper addresses two questions: (1) What count as data? and (2) What do data count as? The paper's first section reviews the 1977 Symposium issue of the Western Journal of Speech Communication to identify what constitutes legitimate human communication…

The authors (Ingham et al.) of the original report respond to criticisms by Kalinowski et al. that they misinterpreted their data in a study of the effects of frequency-altered feedback on stuttering in four single-subject design investigations. They also address larger issues concerning altered auditory feedback procedures. (DB)

Highlights effective graphical methods for screening and cleaning data, exploring and identifying models, and displaying data in counseling-psychology publications. Argues that graphs are not ancillary to scientific publications but are essential and, in some cases, sufficient expositions of results. (Author/GCP)

Background: Accountability demands are increasingly pushing school leaders to explore more data and do more sophisticated analyses. Data-driven decision making (DDDM) has become an emerging field of practice for school leadership and a central focus of education policy and practice. Purpose: This study examined principals' DDDM practices and…

Conceptualizes the process of conducting integrative research reviews as a data-gathering, empirically based procedure and offers guidelines for conducting such reviews. Introduces specific suggestions that were heretofore unaddressed. Maintains that efforts to standardize integrative review process and to ensure its scientific rigor in counselor…

Provides a classroom demonstration designed to test an astrological hypothesis and help teach introductory psychology students about research design and data interpretation. Illustrates differences between science and nonscience, the role of theory in developing and testing hypotheses, making comparisons among groups, probability and statistical…