This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

A study was conducted at Macomb Community College (MCC), in Warren, Michigan, to determine whether respondents to studies would be as likely to include their return addresses on business reply envelopes if there were no lines designating the return address's proper placement. From October 25 through November 18, 1993, 23 mailings were conducted…

This study examines some of the literature on college faculty supply and demand and asks whether it is possible to adopt assumptions from the previous research to construct a complex model of faculty workforce using the available data. The study involved a comprehensive review of the literature; numerous interviews conducted by telephone, e-mail,…

This book provides conceptual and practical strategies for the data and information collection and analysis needs of a diverse group of institutions, ranging from small rural community colleges to large urban research institutions. The model framework is designed for use by any size or type of institution and gives a broad overview of various…