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Direct linkLove, Edwin; Stelling, Pete – Marketing Education Review, 2012
The reaction that occurs when Mentos are added to bottled soft drinks has become a staple demonstration in earth science courses to explain how volcanoes erupt. This paper presents how this engaging exercise can be used in a marketing research course to provide hands-on experience with problem formation, hypothesis testing, and causal research. A…
Descriptors: Marketing, Research, Comparative Analysis, Experiments
Peer reviewedJohnson, David E. – Teaching of Psychology, 1996
Provides an exercise for introducing research methods to undergraduates. The students view a graph revealing that left-handed people are underrepresented in older age groups. Small group discussions attempt to explain this phenomenon. A follow-up class discussion focuses on the different approaches and methods available for interpreting the data.…
Descriptors: Causal Models, Critical Thinking, Data Interpretation, Factor Analysis
