Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 0 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Causal Models | 2 |
| Hypothesis Testing | 2 |
| Problem Solving | 2 |
| Research Design | 2 |
| Research Methodology | 2 |
| Brainstorming | 1 |
| Comparative Analysis | 1 |
| Critical Thinking | 1 |
| Data Interpretation | 1 |
| Earth Science | 1 |
| Experiments | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 2 |
| Reports - Descriptive | 2 |
Education Level
| Higher Education | 1 |
Audience
| Practitioners | 1 |
| Researchers | 1 |
| Teachers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Direct linkLove, Edwin; Stelling, Pete – Marketing Education Review, 2012
The reaction that occurs when Mentos are added to bottled soft drinks has become a staple demonstration in earth science courses to explain how volcanoes erupt. This paper presents how this engaging exercise can be used in a marketing research course to provide hands-on experience with problem formation, hypothesis testing, and causal research. A…
Descriptors: Marketing, Research, Comparative Analysis, Experiments
Peer reviewedJohnson, David E. – Teaching of Psychology, 1996
Provides an exercise for introducing research methods to undergraduates. The students view a graph revealing that left-handed people are underrepresented in older age groups. Small group discussions attempt to explain this phenomenon. A follow-up class discussion focuses on the different approaches and methods available for interpreting the data.…
Descriptors: Causal Models, Critical Thinking, Data Interpretation, Factor Analysis
