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| Cognitive Processes | 1 |
| Information Processing | 1 |
| Media Research | 1 |
| Memory | 1 |
| Models | 1 |
| Research Methodology | 1 |
| Undergraduate Students | 1 |
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| Educational Communication and… | 1 |
Author
| Clark, Robert L. | 1 |
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| Journal Articles | 1 |
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Clark, Robert L. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1978
Thirty-two students at the University of Oregon were tested to determine the effects of media on mental imagery and memory. The model incorporates a dual coding hypothesis, and five single and multiple channel treatments were used. (Author/JEG)
Descriptors: Cognitive Processes, Information Processing, Media Research, Memory
