Extends the traditional Woelfel-Saltiel balance formulation of attitude change to a continuously-scaled least-squares paradigm in which change occurs as a function of accumulated information. A longitudinal tracking of the changes in attitude toward parties, candidates, and issues is then used to make predictions about subsequent attitudes and…

Reports the results of the development of a self-report measure of innovativeness, and discusses the utility of such an instrument in human communication research as well as related issues such as validity, reliability and association with social desirability. (MH)

Proposes and tests a model of the relationship between beliefs and behavioral intentions based on a mathematical probability theory. (MH)

Reports two experiments designed to further understanding of the effects of systematic desensitization (SD) training on college students and presents experimental test results indicating that students in SD do not differ significantly from those who choose not to join SD. (MH)

Reexamines the conceptualization, measurement, and relationships among trust, disclosure and interpersonal solidarity. (MH)

Repeats an earlier study by the authors concerning informants' ability to report their communication accurately and confirms results indicating that people do not know those with whom they communicate. Expands the original experimental design and offers recommendations for future research. (MH)