Descriptor
| Communication Research | 1 |
| Higher Education | 1 |
| Information Processing | 1 |
| Mass Media Effects | 1 |
| Research Methodology | 1 |
| Television Research | 1 |
Source
| Journal of Communication | 1 |
Author
| Geiger, Seth | 1 |
| Newhagen, John | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedGeiger, Seth; Newhagen, John – Journal of Communication, 1993
Addresses some of the fundamental assumptions of an information processing approach to mass media effects and the contributions it brings to mass communication. Traces the conceptual and methodological innovations of an information processing perspective as they have been applied to the study of television since the 1980s. (SR)
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects
