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Higginbottom, Gina M. A.; Pillay, Jennifer J.; Boadu, Nana Y. – Qualitative Report, 2013
Focused ethnographies can have meaningful and useful application in primary care, community, or hospital healthcare practice, and are often used to determine ways to improve care and care processes. They can be pragmatic and efficient ways to capture data on a specific topic of importance to individual clinicians or clinical specialties. While…
Descriptors: Ethnography, Qualitative Research, Research Methodology, Health Services
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Lal, Shalini; Suto, Melinda; Ungar, Michael – Qualitative Report, 2012
Increasingly, qualitative researchers are combining methods, processes, and principles from two or more methodologies over the course of a research study. Critics charge that researchers adopting combined approaches place too little attention on the historical, epistemological, and theoretical aspects of the research design. Rather than…
Descriptors: Grounded Theory, Personal Narratives, Inquiry, Research Methodology
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McStay, Andrew – Qualitative Report, 2010
In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…
Descriptors: Creativity, Advertising, Audience Analysis, Classification
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Jeanty, Guy C.; Hibel, James – Qualitative Report, 2011
This article describes a mixed methods approach used to explore the experiences of adult family care home (AFCH) residents and informal caregivers (IC). A rationale is presented for using a mixed methods approach employing the sequential exploratory design with this poorly researched population. The unique challenges attendant to the sampling…
Descriptors: Residential Care, Caregivers, Qualitative Research, Statistical Analysis
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Matthews, John; Cramer, Elizabeth P. – Qualitative Report, 2008
Advances in technology provide researchers with increased opportunities to locate and conduct research with populations that have historically been inaccessible. This manuscript describes the development of private, voluntary web-based groups, and the process for using web cameras to conduct individual web-based interviews as a method of data…
Descriptors: Qualitative Research, Internet, Research Methodology, Information Technology
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Onwuegbuzie, Anthony J.; Collins, Kathleen M. T. – Qualitative Report, 2007
This paper provides a framework for developing sampling designs in mixed methods research. First, we present sampling schemes that have been associated with quantitative and qualitative research. Second, we discuss sample size considerations and provide sample size recommendations for each of the major research designs for quantitative and…
Descriptors: Social Science Research, Qualitative Research, Methods Research, Sample Size