Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

A study was conducted to determine how Washington, D.C., reporters cover business policy issues and to explain why they report this news as they do. The study used J. Grunig's situational theory of communication behavior as a basis for developing a typology of Washington reporters based upon their perceptions of four business policy issues. A…

Uses log linear analysis to show that political activity is a potent predictor of media use. (FL)

The phenomenon of the close relationship between communication and public opinion is shown in this book to have played a major role historically in the measurement of support for political policies, officials, and candidates. The communications media influence public opinion and are subject to it; yet the precise nature and definition of public…

A broad search of the scientifically relevant literature on television and human behavior began in the fall of 1973 and extended over a year; the search concentrated on the literature since 1960, although it attempted to include all significant earlier works. In addition, special emphasis was placed on obtaining very recent, hard to locate, and…

Some 450 studies and other items judged to be of key importance to research on television and human behavior are summarized. For empirical research, each summary presents: (1) principal findings; (2) design and methodology; (3) theory and discussion. For theory, review and nonempirical works, each summary presents: principal conclusions and theory…