In the present article we re-examine one of the most deeply entrenched assumptions in modern attitude research, namely, that implicit social cognition is a product of associations between mental representations. More precisely, we argue that the analysis of implicit social cognition in psychology is curtailed by the widespread adoption of the…

This article presents the authors' response to commentaries that focus on the "Behavioral Constructs and Culture in Cancer Screening" (3Cs) study. The 3Cs study had an unremarkable beginning, with two colleagues discussing their frustration over the narrow range of behavioral theories and the limited guidance the theories offered for a study…

William H. Morse has played a major role in the experimental analysis of behavior. His view of operant behavior as the outcome of differential reinforcement provides an invaluable lesson in scientific research and theory. He studied schedules of reinforcement to generate an in-depth analysis of the complex interactions existing when contingencies…

Describing the state of the science of ABA, this comprehensive handbook provides detailed information about theory, research, and intervention. The contributors are leading ABA authorities who present current best practices in behavioral assessment and demonstrate evidence-based strategies for supporting positive behaviors and reducing problem…

The purpose of this study was to test instrumentality theory predictions of work effort. The amount of effort exerted on various tasks by a group of faculty members at a large university in the U.S. was examined. It was found that the modifications of the theory generally led to improved predictions of effort. (JB)

This paper argues that behavior analysis is not technological to a fault, but rather has a faulty technology by being incomplete. The paper examines reinforcers and punishers that result from the outcomes of either (1) striving for better experimental control, or (2) inventing theories to explain why current control is imperfect. (JDD)

This paper attempts to clarify some of the misunderstandings which have arisen in relation to a behavior analysis of child development. Five frequent criticisms of the approach are discussed. The first concerns the confusion of behavior analysis with learning theories. Although many of the concepts of behavior analysis arose from learning…

Proposes and tests a model of the relationship between beliefs and behavioral intentions based on a mathematical probability theory. (MH)

Emphasis on technological precision and methodological sophistication in the field of applied behavior analysis has brought about a deemphasis of theoretical and philosophical concerns. For theoretical development of the field to move ahead, applied behavior analysts must develop the principles needed to describe ways of predicting and controlling…

The author examines several theories and experiments dealing with the sexual basis of behavioral differences of males and females. She concludes that the cultural biases concerning women permeate current research in the behavioral sciences because of the lack of controls and poor methodologies. (MB)

To the extent that applied behavior analysis represents a scientific and practical approach to the study of behavior, its technological character is essential. The most serious problem evident in the field is not that the research being done is too technical but that more good research of all types is needed. (JDD)

IN VARIOUS STUDIES, BRIEFLY DESCRIBED IN THIS PAPER, SOUND FILMS WERE MADE OF PEOPLE ENGAGED IN VERBAL COMMUNICATION. THE FILMS WERE ANALYZED TO NOTE RELATIONSHIPS BETWEEN PHYSICAL MOVEMENT AND THE ACTUAL CONTENT OF THE CONVERSATION. THE FRAMES OF THE FILM WERE SEQUENTIALLY NUMBERED TO CORRELATE THEM TO THE NEAREST FRAME WITH THE SOUND RECORDING.…

The methodological aspects of the behavior analysis movement are often overlooked in favor of focusing on the powerful effects of rewards and punsihments used systematically in a behavior-modification paradigm. The methodological aspects are important for the topic of research on teaching because they create a situation where the teacher acts both…

This research was designed to demonstrate that one function of aggression is the restoration of power. Also investigates the effects of timing of aggression on the intensity of aggression. (Editor/RK)